About us > History

In a brief span of fifteen years, METRIC has emerged as a leading Consultancy firm and carved out a special position for itself as a source for value added research.

METRIC was established in 1989, as a partnership firm by Dr. Anand Karandikar and
Dr. Ameeta Deshmukh. In 2000 it became a public limited company with a high-powered team of Senior Consultants with long-standing experience in both line marketing and research, supported by consultants and research officers.

In 2002 METRIC went international when it franchised its research model MOSTER to worldwide Market Research agencies. MOSTER is now being used in 20 countries around the globe. METRIC provides all support to its international partners including proposal making, questionnaire design, analysis and professional presentation.

To assist organizations to implement strategic change for the competitive edge, METRIC began a full-fledged training department.

In 2003 METRIC expanded its operations to providing skilled and trained manpower in market research to its partners worldwide.

METRIC is a member of ESOMAR & AIMRI

The Board of Directors are :

:: Dr. Anand Karandikar
:: Dr. Ameeta Deshmukh
:: Mr. S. Dharmadhikari
:: Mr. Abhijeet Pawar

METRIC has its head office in Pune with a modern computerized data processing system and a large library with over 2000 reference volumes.

The firm has an all-India data collection network, with branch offices located in Delhi, Bangalore, Ahmedabad, Chennai and field offices in Jamshedpur,Hyderabad and Lucknow.

At METRIC, the simple norm used to judge the quality of deliverables is:
"whether our contribution has helped the client to increase sales and/or profitability".