Service spectrum > Market
research > Quality assurance
Quality is built in the research process; it is not inspected into the final
report.
> Define objectives clearly have total rapport with the client executives
> Thorough pre-testing of questionnaires through advanced statistical tests
for reliability > supplemented by qualitative insights of experienced field
investigators
> Maximum use of pre-coded response sheets
> Dummy report prepared by us and approved by client before commencement
of survey.
> Minimal pressure on field team for completing quota
> No artificial conversion of ordinal measures in to cardinal scales
> In built cross checks to track alertness and knowledge of the respondent
> Manual tabulation of trial data sets to ensure 'purity' of computer softwares
The quality of primary data is of prime importance.
Computer does not substitute human brains and human endeavor at METRIC.
We know that our clients invest billions of dollars based on our recommendations.
We feel responsible for every dollar.
Thorough assimilation of findings by METRIC consultants and review by expert
panel is a rule for every research assignment.
We practice today what others preach as desirable future practices.
