Service spectrum > Market research > Sourcing for global markets
METRIC'S STRATEGIC SOURCING DIVISION
METRIC Consultancy
Limited is an Independent Professional Market Research, Training and
Consultancy organisation, set-up in 1989. We are a Public Limited Company
with our head office in Pune & branches all over India.
METRIC has a wide global presence and is the ONLY
Indian market research organisation, which exports Market Research technology
to over twenty countries in the world. METRIC's
research models are being marketed in advanced countries like USA, Canada,
UK, Germany, France, Italy, etc.
METRIC's service spectrum encompasses Marketing Research, Training, Consultancy, Direct Marketing & strategic sourcing.
METRIC'S Expertise in the Automobile Industries : ndustry:
Our clients in the automobile sector include TATA Motors, Honda Motorcycles & Scooters, Bajaj Tempo, TVS, Kinetic, Mercedes Benz (Daimler Chrysler), LML, L&T John Deere, Yamaha, Daewoo, Swaraj Mazda.
Besides auto-components marketing, vendor satisfaction rating & strategic sourcing our assignments also include training of dealers and their sales persons in sales of spare parts.
These assignments have given METRIC a multi-dimensional expertise in research and sourcing for automobile industry.
The European Consortium:
Metric has a wide network of Marketing & Marketing research companies
in Europe. Our major partners are:
1. GERMANY: International Market research GmbH
2. FRANCE: Pro Facta S.a.r.l.
3. DENMARK: Vilsturup
4. ITALY: Metron S.r.l.
5. SWEDEN: Temo AB
6. NORWAY: MMI Group
7. BULGARIA: Market Test
Senior managers of leading automobile manufacturers in Europe have worked with METRIC and have found METRIC to be a preferred partner. They have formed a consortium with our business partners in Europe to source automobile components from India & market them in Europe.
Immediate Future:
At present negotiations are on for sourcing & marketing of non-engine
parts for trucks & tractors.
The European Consortium would be responsible for marketing the components
in Europe. METRIC'S role would be:
1. Identification of suitable manufacturers for sourcing
2. Evaluation of the manufacturers on the basis of competency, quality &
capacity
3. Help the Indian partners by assisting them in obtaining new technology
from Europe.
4. Facilitate smooth and profitable business.
It is expected that the business in the first year will be in the range of
US$ 250 million.
